Your athlete has talent.
Does the right program know?
L.I.G. isn't a recruiting service, and we're not an agent. We're your independent strategy and advisory partner: an honest read on where your athlete stands, the right targets, and someone in your corner who is paid only by your family.
Most athletes go through recruiting without a data-backed plan.
Talent isn't the problem.
The plan is.
No objective score
Families can't tell where their athlete really stands, so every decision is a guess.
Wrong division targets
Athletes chase programs that were never a fit and miss the ones that were.
Invisible to recruiters
No recruiting brand, no strategy, no outreach cadence.
NIL left on the table
Without a read on the market and a brand, real NIL value goes unclaimed.
Six intelligence systems.
One clear plan.
Think of it as the front office a pro athlete has, built for your family. Six proprietary systems turn film, measurables and market data into 100+ objective data points on your athlete, delivered on a private Blueprint webpage you can return to anytime.
Athlete Asset Score™
Film traits and category grades rolled into one athlete valuation.
Position Value Index™
Market value by position and division, and your recruiting probability tiers.
Market Value Report™
Scholarship, aid and value ranges mapped to realistic targets.
NIL Readiness Score™
Brand audit, deal readiness and the steps to raise it.
Athlete Risk Matrix™
The risk factors that could change your athlete's value or path, scored before they become problems.
Sport Personality Report
How your athlete competes, learns and handles pressure, and the programs that fit that profile.
Every phase of the journey
needs a different kind of expert.
An athlete's path isn't one decision. It's a series of phases, each with its own stakes, its own players and its own mistakes to avoid. Most families get help in one phase and go it alone in the rest. That's where value is lost.
Development
What's at stake: where time and money go.
The usual gap: trainers, clubs and camps each sell their piece. No one ranks what actually moves the needle.
With L.I.G.: priorities ranked by what moves your athlete's value, so every dollar and hour counts.
Evaluation
What's at stake: knowing where you really stand.
The usual gap: encouragement from coaches and opinions from family, not an objective read.
With L.I.G.: a personnel evaluator's eye on film and measurables, scored against real division benchmarks.
Recruiting
What's at stake: being seen by the right programs.
The usual gap: mass emails and showcase spending with no target list or strategy.
With L.I.G.: a targeted pipeline, a pitch deck and outreach run by someone who has worked inside recruiting.
Offers & commitment
What's at stake: the right school, not just the first offer.
The usual gap: pressure to commit fast, with every voice in the room tied to an outcome.
With L.I.G.: offers compared on athletics, academics and life after the game, with no stake in which one you pick.
NIL & deals
What's at stake: value, eligibility and the fine print.
The usual gap: deals signed on excitement, without anyone reviewing terms or fit.
With L.I.G.: NIL readiness, deal sourcing and second opinions, plus negotiation as a separate, no-commission engagement.
Representation & beyond
What's at stake: who you trust with your career and money.
The usual gap: agents and financial advisors chosen on a pitch, not a vetting process.
With L.I.G.: we help you interview agents and vet financial advisors, then stay in your corner after.
We exceed it.
- One plan across every phase. No starting over each time the stakes change. We know your athlete's story from the first evaluation forward, and the Blueprint grows with them.
- Every side of the game. The view of a former recruit, pro athlete, recruiting staffer, personnel evaluator and sports executive, plus a network across coaching staffs, personnel departments, NIL collectives and sports business.
- The business, not just the sport. Contracts, NIL, money and representation are handled with an executive's lens, not left to chance.
- Nothing to gain but your result. Paid only by your family, so the advice is the same whether you choose the big deal, the small one, or neither.
Everyone at the table has a stake.
We have yours.
The club wants your athlete to stay. The camp wants the registration. The school wants the commitment. The agent wants the deal. L.I.G. is paid only by your family, so our only job is to tell you the truth and help you make the right call.
- Paid only by youFlat fees from your family. No commissions on any deal, ever.
- Agent intelWe help you interview agents: what a great one provides, which terms to demand, when to walk away.
- Advisor vettingBefore anyone manages your athlete's money, we help you check their fees, credentials and conflicts.
- Second opinionsOffers, NIL deals and contracts, reviewed with you before you sign.
What you actually need
| What you need | Generic advisor or recruiting service | Blueprint Pro™ |
|---|---|---|
| An objective score, not a parent's opinion or a coach's encouragement | ✕ | ✓ |
| Market data at your athlete's specific position and division | ✕ | ✓ |
| Film evaluation from someone who has scouted at the highest levels | ✕ | ✓ |
| NIL brand valuation built into the advisory | ✕ | ✓ |
| Ongoing advisory, not a one-and-done report | ✕ | ✓ |
| An advisor with no stake in the outcome: no commissions, no cut of any deal | ✕ | ✓ |
Justin King
Founder & Lead Advisor
Justin has been recruited, evaluated, played at the highest level, scouted talent and supported programs from the inside. He has seen every side of the game, and he built L.I.G. so families get that perspective without anyone else's interests attached.
This is not a recruiting service. It's independent strategy and advisory for families who want to get it right.
Start where your family is.
Blueprint Evaluation
For families who want an honest evaluation and a clear plan to run on their own.
- Film & measurables evaluation
- LIG Athlete Asset Score™
- Set list of target schools
- 6-month roadmap to execute on your own
- Delivered on a private Blueprint webpage
- Reveal call or strategy session
- Advisory access
- School outreach support
Blueprint Starter
For families who want the full Blueprint and a strategy session to walk through it.
- Full Blueprint to Success™ webpage
- LIG Athlete Asset Score™
- NIL Readiness Score™
- 90-day action plan
- Reveal call (90 min)
- Year of advisory access
- School outreach support
Blueprint Pro
For families who want an independent advisor in their corner all year.
- Full Blueprint to Success™ webpage
- Both proprietary scores
- Reveal call + strategy session
- Targeted school pipeline
- School pitch deck + outreach campaign
- Monthly advisory calls
- Quarterly Blueprint refresh
- NIL deal sourcing
- Agent & financial advisor vetting
- Second opinions on offers and contracts
Negotiation Engagement
When there's a deal on the table, we handle the negotiation alongside you, as a separate engagement with its own scope and agreement. Flat fee per deal. No commission, so our advice never depends on the size of the deal.
- NIL and brand deals
- Collective agreements
- Transfer portal revenue-share and NIL packages
- Term review and counter-offers
- Clear scope agreed in writing
All programs are paid only by your family. L.I.G. Sports Strategy & Advisory takes no commissions or referral fees on any deal. We are not an athlete agent; if your athlete needs representation, we help you choose the right one.
Justin responds personally.
Tell us a little about your athlete and the decision ahead. We'll reply within one business day. Prefer to talk now? Email jking@ligsports.com or call (412) 818-5876.